River Crew Brewing

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BrewRiot 2014

Can you spot us cheering our head off?

Can you spot us cheering our head off?

BrewRiot 2014Ahhhh – the event that kicked us into high-gear.

2104 was the first year we entered BrewRiot, having only attended the year before. Before this, we had only entered 1 other competition – Deep Ellum’s Labor of Love in 2013 – where we had a pretty good crowd response to our beer.

Going into the event, we had no expectations whatsoever. All we wanted was some formal feedback on our beer to help guide the refinement of our recipes.

In fact, it was the first time we ever brewed our Streets Run Red Ale, and the first time we added the lavender to our Baby I Like It Raw Wheat Ale.

And man, were we ever surprised! We took 3rd Overall in American Ales for Streets Run Red (and 2nd in the Amber Ales category), and the Lavender Wheat took 3rd in Wheat Ales.

ZennieBut better yet, there was a palpable buzz around our beers, and person after person kept coming up to our booth saying “We have to try this lavender wheat” or “My friend told me your Red Ale is so good!” It was really rewarding to see and hear all these beer fans loving our brews.

BrewRiot 2015 is just around the corner on May 17th – not like we’re counting down the days or anything. We’re looking forward to another great showing. Get your tickets here. If you come, stop by our booth for a few brews and say hi!

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R & D

Stir PlateA big part of our changes moving forward is fine-tuning our recipes. Over the years, we’ve developed quite the portfolio of beers (and stories to go with them). As we look into making the leap from homebrewery to craft brewery, we really want to focus on the ones we like the most and hone them in to be consumer-ready.

For this, we’re basically brewing batch after batch of the same beer, tweaking something different with each. What we change is based on a combination formal feedback we receive from competitions, our goals for the beer and our own personal tastes.

For instance, it could be moving to an all-Citra hop bill, like we recently did with the Treefort Plunging Pale Ale. Or lowering the FG on our Streets Run Red Ale.

Some beers, like the Baby I Like It Raw Wheat Ale, are already in good shape, especially after our great showing at BrewRiot. Others we only brewed once, and need to adjust the recipe to our system and focus on consistency. And we’ve still got even more beers in our head that haven’t even been formulated yet.

So we’ve got a ton of brewing and refining to do before we start thinking about making the leap, and we’re really looking forward to it. Check out our What’s Brewing Next page to see what we’ve got planned and follow our progress.

Cheers!

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Big Changes are Brewing

Yeah, yeah. We know – it’s been forever and a day since we actually posted something on here. But we haven’t been sitting idly by; we’ve been hard at work behind the scenes, and a lot of our hard work is just about ready to be shared.

Promoted by our strong showing at Brew Riot, we embarked on an effort to develop our marketing and branding. Our main focus was getting the right look and feel established for our brand – creating something memorable that we can build on as we grow.

First up was our website. As you can see, it’s light-years ahead of our old site. We’re still getting it set up and learning it’s full functionality, but we’re really excited about all the things it can do and how it can grow with us as we move forward.

Next, and probably most importantly, was our logo. This is our first attempt at really crafting our visual identity, and we want something reflective of our brand that has a lot of staying power. The need is driven by our presence at local homebrew festivals, but this logo will go well beyond just events and turn into an anchor for everything we develop. We’re currently working with a very talented designer to get this done. A version appears at the top of the site, but stay tuned for the official unveiling of the completed logo.

Big things are on the way for The Crew. Stay tuned as we continue to build towards making the leap from homebrewery to Craft Brewery.

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